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Around the world, the current coronavirus pandemic has severely impacted the business environment. However, the need for information has never been more important. As a multi-national Public Relations and Social Media Agency, we at Hopscotch Europe offer our clients extensive support to effectively navigate the current situation.

Through local expertise and analysis, our team has been monitoring the impact of COVID-19 on the media landscape very closely, developing insights for seven European markets including UKGermanySpainItalyIreland and  The Netherlands.

The findings include:

  • Audience behaviour and engagement with different media types

  • The impacts on editorial teams and calendars

  • Increasing demand for non-related COVID-19 content during these critical times

These media insights also give recommendations on how best to adapt and engage with journalists and publishing houses while providing relevant content and stories.

Our aim is to better equip people to understand the changing nature of the media landscape, and how best to traverse them.

For more information or to learn more about Hopscotch Europe, please contact us at

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