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Groupe GM announces exquisite re-design of its legendary "Eau Impériale" collection with French perfumery Guerlain

September 7, 2016



Paris, September 7th 2016 - Groupe GM, a leading international distributor in the hospitality amenity industry, will soon offer an exclusive new design for their Eau Impériale collection of bathroom amenities, which was created for the legendary French perfume house Guerlain in 2009.


Tradition meets innovation to deliver the exclusive new packaging of the collection, which will be available to hotel guests in the most prestigious of hotels from September 2016.


The Guerlain hotel line centers on the iconic Eau de Cologne Impériale. This fresh, citrusy fragrance was first created in 1853, in homage to Empress Eugénie, the wife of Napoleon III and last empress of France.


President of Groupe GM, Laurent Marchand, explained the appeal of Guerlain: “This is a brand with an outstanding story and an intriguing heritage spanning five generations of perfumers over nearly two centuries. We are very pleased to be able to offer the exquisite re-designed collection of the Eau de Cologne Impériale to our most prestigious Clients”.


The famous Eau de Cologne Impériale strikes a delicate harmony around refined floral accords. Its fresh citrus notes of lemon and bergamot flirt with petitgrain, while the floral magic of neroli softens this citrusy bouquet.



Created with the Guerlain laboratories, the formulations were developed with the safest ingredients and in line with international cosmetic standards. Hotel guests can now indulge in the most carefully elaborated textures, which reflect the rich quality of Guerlain products.

Featuring a new shampoo, conditioner, shower gel and body lotion design in 55ml, 75ml and 130ml sizes, a 45g glycerine filmed soap, as well as 40g and 80g vegetable cardboard box soaps, the range is now presented on a bespoke tray, with each bottle embossed with the Guerlain logo.


A special VIP box, including 1 x 100ml Eau Impériale, 4 x 55ml amenities bottles, 40g cardboard box soap and 45g glycerine soap will also be available.

Discover all the brands offered by Groupe GM at: http://www.groupegm.com/ – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: http://www.t-ygroup.com/. For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website: http://www.aslotel.co.uk





About Groupe GM:
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com



Media contact:
Anne Reid
Hopscotch Europe
US: +1 305 260 6096
UK: +44 (0)208 133 3140



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Groupe GM announces exquisite re-design of its legendary "Eau Impériale" collection with French perfumery Guerlain

September 7, 2016

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