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Spire, leading wearable in the US, is now available in european apple stores

August 2, 2016



The First Wearable that tracks Physical Movement and State of Mind hits Apple retail stores throughout

Europe today



SAN FRANCISCO, August 2nd, 2016 – Spire, the only wearable that tracks breathing patterns to increase mindfulness, is now exclusively available in Apple Stores across Europe for £119.95.


The small, easy-to-wear, stone-like device measures breathing to gain insight into the users’ state of mind, delivering value through real-time notifications that identify moments of tension, focus and calm.
At a glance, the Spire companion app provides users with rich feedback, breathing exercises and guides them to greater calm, energy and focus throughout the day.


“Interest in mindfulness has grown exponentially over the last twelve months,” said, Jonathan Palley, Co-Founder, and CEO of Spire. “Over the last year alone, Spire has tracked more than 200 million minutes of calm, focus and tension and billions of steps. We’ve used this data to build a solution that makes mindfulness more accessible for even more people. With the launch in Apple retail stores, we are excited to bring our market-leading mindfulness technology to new distribution channels and reach a larger market.


“The direct correlation of mindfulness to overall health and wellness cannot be overstated,” said Neema Moraveji, Co-Founder and Chief Scientist at Spire. “Breath sits at both our conscious and subconscious, making it the best tool to increase mindfulness. Spire makes becoming mindful more attainable by surfacing in-the-moment actionable insights at the most effective times for each of its users. More importantly, Spire now learns more over time and predicts moments of tension before they occur. Spire also recreates your calmer moments, reminding our users of activities, events, and pictures they took during those periods to improve their state of mind.”


The accompanying Spire app is compatible with iPhone 4S, iPad 3rd Gen, and newer versions of each. The Spire stone sensor, wireless charging pad and iOS app are also available now exclusively in Apple Stores across Europe and online at Apple.com and Spire.io.




If you would like to review a Spire unit, please feel free to reach out to us on the contact information below.


Liesbet De Wagter
Hopscotch Europe
0208 133 3140



About Spire
Founded by Jonathan Palley and Neema Moraveji, Ph.D. in 2013, Spire is headquartered in San Francisco’s Mission District. Spire’s wearable platform is designed to deliver rich physiological data and real-time insights for health and wellness applications. Backed by world-class investors, including Rock Health, Stanford University, and YCombinator, Spire is based on research conducted at Stanford University's Calming Technology Lab. For more information, visit www.Spire.io.



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