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Groupe GM and CODAGE Announce their Collaboration to Produce a New Luxurious Hotel Amenity Line

May 26, 2016



Paris, 25th May 2016, Groupe GM, international player in the hotel amenity industry, will soon be able to offer hotel guests worldwide a new range of luxury amenities through a collaboration with the prestigious brand CODAGE, renowned for its customized skincare.


Founded in Paris in 2010 by siblings Julien & Amandine Azencott, CODAGE’s innovative approach to beauty is built around the idea that every skin is unique and deserves its own special treatment.


Heirs of a long tradition of French pharmacy, they revolutionised conventional pharmacy and took it to a whole new level by offering customers a bespoke beauty experience to best respond to each individual person's skin care needs.


In their own words: “We’re French creators. The sensuality of the textures and refinement of our formulations matter to us. We cultivate effectiveness with style. Each individual’s beauty is unique. Everyone deserves their own formula, their own solution, their own CODAGE”.


CODAGE have galvanized this expertise to create a bespoke amenity line for Groupe GM. Through their exclusive formulas and “haute couture” product lines, they have rapidly managed to forge a unique reputation in the cosmetic field - an excellence that will also be mirrored in this new collaboration.


“We are thrilled to be working with such an iconic brand”, commented Laurent Marchand, President of Groupe GM. “This new amenities line is a perfect fit, offering both excellence and personality. Thanks to CODAGE’s skincare expertise, we will be able to offer hotel guests the ultimate in both luxury and well-being”.


The CODAGE amenities range will include a wide variety of products with a luxurious design and will feature four 40ml pipette-esque bottles containing Shower Gel, Shampoo, Conditioner and a Body Lotion, enriched with almond oil and shea butter. The products are all formulated with CODAGE fragrance and feature aloe vera.


Bath salts (40g) and two soaps, one 30g an exfoliating one available in 50g, complement this sumptuous amenities line.


Expected to be launched at the beginning of summer, the CODAGE hospitality products will be available to top-end hotels internationally via Groupe GM’s network of distributers across over 70 countries. The first hotel that will be able to delight its guests with this exclusive amenities line will be The Roch Hotel & Spa http://www.leroch-hotel.com/, a luxurious 5-star hotel designed by the renowned interior-designer Sarah Lavoine and nestled in the very heart of Paris.


Discover all the brands offered by Groupe GM at: http://www.groupegm.com/ – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: http://www.t-ygroup.com/. For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website: http://www.aslotel.co.uk.





About Groupe GM:
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com



Media contact
Anne Reid
Hopscotch Europe
US: +1 305 260 6096
UK: +44 (0)208 133 3140



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