Paris, October 12th 2015 – Groupe GM, leading international player in the guest amenity industry, has today announced a new partnership with the French perfume house Atelier Cologne, to create and distribute an invigorating new line of amenity products.
Atelier Cologne is the first Maison de Parfum creating Pure Perfumes inspired by the legendary Eau de Cologne. For the first time, citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power.
Made with natural essential oils, the entire range is composed of the purest ingredients, with no parabens, phthalates, liquid paraffin, GMO, animal derived ingredients, colorants or sulphate to minimize dryness, skin irritation and allergies.
The amenity products feature a shampoo, conditioner, shower gel, and body lotion in 40ml tubes, as well as a 40g soap.
Laurent Marchand, President of Groupe GM, commented: “This latest addition to our product line is truly exciting, as it represents a product offering with absolute commitment to excellence in terms of quality of ingredients, fragrance and the sensations these can evoke in users. This collaboration marks Groupe GM’s first line without sulphate. Already, the response from hotels internationally has been overwhelming, and we are excited to really see this line take off in 2016.”
The first line to be confirmed under the new partnership is Cédrat Enivrant, which has already been signed up by a renowned hotel line months before its official launch date.
Inspired by the French 75 Cocktail, Cedrat Enivrant is for lovers of lemon and gin notes. Notes of Moroccan cedrat are blenbed with mint from China and juniper berries from Macedonia to create a fresh cocktail of sparkling citruses.
Atelier Cologne and Groupe GM plan to announce a selection of other amenity lines in the near future.
About Atelier Cologne
Established in 2009, Atelier Cologne is the first Maison de Parfum creating Pure Perfumes inspired by the legendary Eau de Cologne. The founders, Sylvie Ganter and Christophe Cervasel, gave birth to a new olfactive family, «Cologne Absolue». For the first time, citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power. Each Cologne Absolue tells the story of treasured emotions and powerful memories. http://www.ateliercologne.com/
About Groupe GM
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com
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