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American Football Star Joique Bell Launches NFL Jerseys & Apparel Available Exclusively At Elverys Intersport

July 16, 2015



Dublin, July 16, 2015 – The National Football League (NFL) and Elverys InterSport have today officially launched the sale of official NFL Nike licensed jerseys and apparel in Ireland. With the launch event, held at Elverys Intersport’s Dundrum Town Centre location, Elverys Intersport becomes the exclusive Irish retailer of Nike NFL jerseys and apparel.


Detroit Lions running back Joique Bell attended the launch, where he participated in a fan Q&A led by former Dublin GAA star Tomás ‘Mossy’ Quinn. Bell shared his passion of American football with Irish fans and gave insight into his own day-to-day experiences as a professional athlete. The Detroit Lions will play the Kansas City Chiefs at Wembley Stadium in London later this year as part of the NFL International Series on Sunday November 1, 2015.


The launch now makes available for purchase, for the first time ever, official Nike NFL apparel here in Ireland. Irish American Football fans can purchase apparel from 10 different NFL teams at selected Elverys stores and online at www.elverys.ie.


“The NFL is certainly well aware of our strong and growing Irish fan base,” said David Tossell, Director of Public Affairs for the NFL in Europe. “This marks an important investment for the NFL in our Irish fans and we’re thrilled to be partnering with Elverys Intersport in doing so.”


“Elverys Intersport is delighted to become the exclusive retailer for NFL Nike apparel in Ireland,” remarked Ailbhe Farrell, Marketing Manager at Elverys Intersport. “As a business, we endeavour to offer customers the latest and most innovative products, and this exclusive range is a big milestone for us to now offer the many NFL fans in Ireland”.



For More Information:

Erin Mullally

Hopscotch Europe

01 647 35 201 / 087 905 6951



Ailbhe Farrell

Elverys Intersport

094 90 20300


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