PARIS, February 3 rd 2015 – Groupe GM, international player in the hotel amenities industry, is to launch a new organic oat-based amenity line with long-term partners and French leaders in the cosmetics industry, Yves Rocher.
The Organic Oats - Les Plaisirs Nature (French for “Nature’s Pleasure”) hotel line is based on the range of the same name sold in Yves Rocher retail outlets globally. All products in the line are enriched with organic oats extracts, a calming and softening cereal that soothes and protects the skin.
Visionary since 1959, Yves Rocher creates the link between plants and female beauty via their innovative cosmetics, Cosmétique Végétale® (Botanical Beauty). This has made way for the Yves Rocher brand to position itself as the authority on plant-based cosmetics. It was in this spirit that the line of amenities Les Plaisirs Nature - Organic Oats was created.
Protecting the environment has been a major part of the Yves Rocher culture for over 50 years, taking steps to better control and reduce environmental impact at each stage in the life cycle of their products. Paraben free, Les Plaisirs Nature - Organic Oats contains no animal ingredients and boasts active ingredients extracted directly from plants.
“Groupe GM and Yves Rocher have a long shared history marked by successful collaboration, most recently introducing Un Matin au Jardin - Citrus Flower,” commented Véronique Gohmann, International Head of Marketing and Communication at Yves Rocher. “Les Plaisirs Nature – Organic Oats seemed to be the natural complement to our hotel product offering. It is based on one of our best-selling ranges, enriched with organic oat extracts, which give hotel guests a unique sensory experience, allowing them to enjoy the benefits of the oats, with a reassuring and protective sweetness, like an enveloping cocoon.”
“We are very pleased to be able to offer the Les Plaisirs Nature – Organic Oats line to our clients,” added Laurent Marchand, President of Groupe GM. “We have worked with Yves Rocher for over 20 years and sharing the same environmental commitment. “We are confident that this latest product line will resonate with our clients looking to offer their guests natural, high-quality products with a subtle, sensual aroma.”
The new Yves Rocher hotel amenity line comprises Shower Gel, Shampoo, Hair & Body Gel, Silky Lotion and Conditioner in 30ml (1 fl.oz.) translucent tubes and two Allegro soaps in 20g and 40g, as well as an elegant bamboo display tray. The line is complemented by 300ml Ecopump dispensers. A matching accessory line is available in cardboard boxes, featuring a shower cap, cotton buds, shoe care, sewing kit and dental set.
About Yves Rocher:
As Botanist, Harvest, Manufacturer and Distributor, the Yves Rocher Brand is the only global cosmetics Brand to control the entire life cycle of its 700 products, from the plant to the skin of its 30 million clients over 90 countries. This specificity allows Yves Rocher brand to lower its environmental impact and offer every women quality products at an accessible price. www.yves-rocher.com
About Groupe GM:
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com
Laura Crompton Hopscotch Systeme Europe +44 (0)203 239 3480 firstname.lastname@example.org