Promote DFDS Ferry routes for French, Dutch and German audiences

It’s the journey as much as the destination that counts. This is the approach that we adopted to raise awareness about our client DFDS’s routes in France, Germany and the Netherlands.

By curating unique experiences with local tourism board and local DFDS specialists, we were able to attract the likes of Elle France, Sueddeutsche Zeitung and Algemeen Dagblad to join DFDS on press trips and cover the brand.

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