CASE STUDIES

 

TOURISM - HOSPITALITY

THE CLIENT

​A brand of the Accor group, Sofitel Luxury Hotels offers one of the world’s largest and most prestigious  collections of luxury hotels.

THE CHALLENGE

​Sofitel needed to increase its visibility and brand consistency on all major social media for its 60 hotels in the EMEA region.

THE CAMPAIGN

​Hopscotch Europe designed and deployed a regional campaign supporting both the EMEA Brand marketing and over 30 individual properties, in 9 markets and 5 languages.

INDUSTRY - TRAVEL

THE CLIENT

DFDS Seaways is a Danish shipping company that operates passenger and freight services across northern Europe.

THE CHALLENGE

DFDS was seeking PR agency support for its consumer campaign activity in the German, French and Dutch markets. They were looking for assistance with media relations, proactive delivery of PR campaign activity, day-to-day press office support, identifying broadcast media opportunities, as well as the delivery of their press trip programme.  

THE CAMPAIGN

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INDUSTRY - ENERGY

THE CLIENT

​GE Energy provides integrated product and service solutions helping all branches  of the energy industry modernize their technologies to meet 21st century energy needs.

THE CHALLENGE

​GE Energy Western Europe needed to promote the relevance of its entire portfolio among Europe's key Energy stakeholders.

THE CAMPAIGN

​Hopscotch Europe supported GE Energy’s multiple pan-European PR campaigns for five years and successfully maintained a 30% annual coverage growth.

 

CONSUMER TECH

THE CLIENT

French company DxO is reputed amongst photographers worldwide for its global database benchmarking digital cameras and lenses, and for its cutting-edge image processing software.

THE CHALLENGE

Well-established in its specialist photography field, DxO is mostly unknown among the much broader consumer audience of smart-phone users. The campaign needs to cover simultaneously the UK, France and Germany, kicking-off during Europe's #1 consumer tech show in Berlin, IFA.

THE CAMPAIGN

​In less than a week, Hopscotch Europe was able to mobilize a dedicated multinational team, instantly engaging media in France, Germany and the UK.  

 

CONSUMER TECH

THE CLIENT

American review website Yelp is one of the most influential websites today, with over 63 million unique visitors per month.

THE CHALLENGE

​In spring 2010, Yelp began introducing its dedicated European sites, seeking to generate high visibility for each successive launch. 

THE CAMPAIGN

In 18 months, Hopscotch Europe delivered 10 media launches across the entire region - Resulting in over 100 interviews and over 500 articles in the most influential media outlets in each market.

 

MUSIC - ENTERTAINMENT

THE CLIENT

SOL REPUBLIC, a global premium headphones and speakers company, has quickly grown its brand and reputation in the USA since its creation in 2011.

THE CHALLENGE

In 2013, SOL REPUBLIC wanted to gain high product and brand visibility in highly competitive European markets.

THE CAMPAIGN

In August 2013, Hopscotch Europe was appointed to design and execute a PR campaign achieving high impact music, lifestyle and consumer technology  coverage in 5 markets.

 

LUXURY - FASHION

THE CLIENT

Part of the New World Group, K11 is a major lifestyle brand operating luxury department stores in Mainland China. 

THE CHALLENGE

​Leverage the event organised for K11 by Public Système Hopscotch  during Paris Fashion Week to attract influential lifestyle, art and fashion media from the UK, the US and Italy.

THE CAMPAIGN

Hopscotch Europe's multi-national team delivered an integrated PR & Social Media Campaign in the three markets,  generating strong Social media metrics and strong coverage in consumer media.

 

TOURISM - HOSPITALITY

THE CLIENT

​9flats.com is a leading social, peer to peer rental accommodation site founded in Berlin in early 2011, pursuing an aggressive market growth strategy across Europe.

THE CHALLENGE

​9flats needed to gain rapid and sustained media and social engagement in the highly competitive UK, French and Spanish markets.

THE CAMPAIGN

Hopscotch Europe's multi-national team delivered an integrated PR & Social Media Campaign in the three markets,  generating strong Social media metrics and strong coverage in consumer media.

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Ireland

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